Privacy Policy

Policy Overview

This Privacy Policy applies to the official website of YUE PLUS TOYS. It regulates the collection, storage, usage, transmission and protection of personal and business data of all website visitors, corporate purchasers, inquiry clients and order cooperation users. This policy complies with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA) and relevant cross-border e-commerce data compliance regulations, to fully protect users’ privacy and legitimate rights and interests.

We will not collect, abuse, disclose or sell any personal data without explicit authorization, except for the scenarios specified in this policy. By accessing our website, submitting inquiries, filling in information and placing orders, you fully agree to accept all terms of this Privacy Policy.

Unless otherwise specified, providing personal information is not mandatory by law or contract. Users may voluntarily decide whether to submit relevant information, and refusal to provide non-essential information will not cause any adverse consequences.

2. Scope of Collected Data

Based on the principle of business necessity and data minimization, we collect user data in two categories: data actively submitted by users and automatically collected system data.

2.1 Data Actively Submitted by Users

Information voluntarily filled in or submitted by users during consultation, ordering, after-sales communication and service cooperation:

● Business information: company name, purchaser’s full name and position

● Contact information: email address and phone number

● Logistics and billing information: destination country, detailed shipping address and postal code

● Business customization information: product inquiry content, purchasing requirements, OEM/ODM demands, private label requirements, order records and after-sales evidence materials

2.2 Automatically Collected System Data (Server Logs & Cookies)

Anonymous access data automatically recorded during website visits. Such data cannot identify individual users and is only used for website operation maintenance and optimization:

● Device and browser information: device model, operating system, browser type and version

● Access log data: visit time, browsed pages, IP address, traffic data and network service provider

● Tracking data: Cookies and website behavior data for remarketing, user experience optimization and traffic statistics

3. Data Usage & Legal Basis

All data processing activities are based on contract performance, user consent and legitimate business interests. User data will only be used for the following legal business purposes:

● Responding to product inquiries, wholesale consultations, OEM/ODM customization and private label business communication

● Processing order confirmation, production arrangement, sea freight booking, shipment delivery and order settlement

● Following up order progress, handling after-sales issues, verifying quality problems and processing returns and replacements (including Germany local after-sales return services)

● Sending quotation updates, order notifications, after-sales feedbacks, new product releases and compliant marketing information

● Troubleshooting website failures, optimizing page functions and ensuring stable website operation

● Conducting anonymous business data analysis and market research to optimize products and services

4. Data Sharing & Third-Party Transmission

We never sell, trade or rent users’ personal or business data. Data will only be shared minimally and compliantly when necessary for contract performance, with user consent or under legal mandatory requirements. All third-party service providers have signed strict data confidentiality agreements.

4.1 Authorized Third-Party Service Providers

To complete contractual performance, we may transmit necessary user information to the following compliant partners:

● Logistics forwarders, sea freight carriers and Germany local after-sales institutions for shipment, customs clearance and return processing

● Payment service providers (such as PayPal) for order payment and financial reconciliation

● Website operation, data analysis and advertising tracking service providers with fully anonymized data without personal identification

4.2 Legal Disclosure Requirements

We may disclose user data if required by judicial authorities or regulatory institutions, or when necessary to protect our legitimate legal interests and avoid legal risks.

5. Cookies & Website Tracking

This website uses Cookies to record user access preferences, stabilize website operation, optimize user experience and support advertising data analysis. All Cookie data is only used for our website services and will not leak user privacy.

Users may manually disable, reject or clear Cookies through browser settings. Disabling Cookies will not affect core browsing and inquiry functions, while partial personalized display and data statistics functions may be limited.

This website adopts Google Analytics anonymous tracking technology. All accessed IP addresses are anonymized and cannot be associated with individual user identities, fully complying with EU data protection regulations.

6. Data Storage & Deletion Rules

6.1 Data Retention Period

Inquiry, order and transaction data will be retained in accordance with commercial and tax legal requirements after order completion and warranty period expiration, and will be automatically cleared after the mandatory retention period. Anonymous website access logs will be cleaned regularly.

6.2 Data Deletion Conditions

Users may apply to correct, block or delete their personal data at any time. Data will be retained and cannot be deleted immediately for ongoing orders, unfinished after-sales cases, data within legal retention period and data required for rights protection evidence. Relevant data will be cleared promptly after the above situations terminate.

7. User Legal Rights (GDPR / CCPA Compliance)

As data subjects, users enjoy the following complete privacy rights in accordance with relevant laws:

● Right of Access: Apply to access your stored personal and business data

● Right of Rectification: Apply to correct inaccurate or incorrect information

● Right of Erasure: Apply to delete your personal data under compliant conditions

● Right of Restriction of Processing: Restrict our data processing activities

● Right of Data Portability: Obtain a portable copy of your personal data

● Right to Object: Object to unnecessary data processing and marketing push at any time

● Right to Complaint: File a complaint with local data supervision authorities if you believe our data processing violates relevant regulations

You may contact us via official email to exercise the above rights.

8. Data Security Protection

We adopt standardized security protection measures to protect user data. All data transmission is encrypted via SSL. We strictly control internal data access permissions and conduct regular security inspections to prevent data leakage, tampering, loss and unauthorized access, fully protecting users’ business information and privacy security.

9. Third-Party Website Links

This website may contain links to third-party platforms. We are not responsible for the privacy policies and data processing behaviors of third-party websites. Your access to third-party platforms is subject to their own privacy rules.

10. Policy Updates & Effectiveness

We reserve the right to update this Privacy Policy at any time. Updated terms will be displayed on the website and take effect immediately. Continued use of our website and services constitutes recognition of the updated Privacy Policy.

11. Contact Information

If you have any questions or applications regarding this Privacy Policy, data usage and privacy rights, please contact us through the following methods:

Brand Name: YUE PLUS TOYS

Email: solvia@xzmerry.cn

Phone: +86 18052175486

Business Address: Room 917, Meiyan Building, Yong’an Street, Quanshan District, Xuzhou City, Jiangsu Province, China